Entrepreneurship

E-Lecture Series


The successful transfer of scientific knowledge and technological developments to the economy is of increasing importance for Austrian universities. Technology-oriented and knowledge-based spin-offs play an important role in this process. In the frame of the sub-project “Biomedical Sciences” of the Knowledge Transfer Centre West, the Management Center Innsbruck and the Medical University of Innsbruck have produced a new e-lecture series with the aim of introducing students and researchers to technology transfer and entrepreneurship. The series consists of four 30 minutes long modules in English. Each module consists of six videos. Whereas the modules “Entrepreneurship”, “Business Model” and “Intellectual Property” are devoted to general topics, the module “Regulatory Requirement for Medical Devices” highlights the challenges encountered by spin-offs in the field of medical technology:

E-Lecture Series Entrepreneurship / Bernd Ebersberger

This E-Lecture Series is consisting of 5 micro lectures in which Bernd Ebersberger, Professor for innovation and entrepreneurship at MCI (Austria), gives an overview of the fundamentals of entrepreneurship, as well as the role of innovation in the context of entrepreneurship. While presenting the most important characteristics of an entrepreneur, entrepreneurship is also highlighted as a team sport. Finally, by guiding through the steps it takes to start up your own business, failure is introduced as an option to learn from.

Intro: Introduction to the E-Lecture Series ‘Entrepreneurship’.

Entrepreneurship & Innovation: This micro lecture explains you how to define entrepreneurship and innovation, and how those two fields are connected.

Myths of Entrepreneurship: In this micro lecture, you get an overview of the characteristics of entrepreneurs and their personal success factors, exposing some common myths about entrepreneurship.

Team: The micro lecture emphasizes the understanding of entrepreneurship as a team sport, also taking into account the recruiting process.

Failure: This micro lecture provides you with the reality of failure in the context of entrepreneurship. It sensitizes for failing as a part of starting a new business and the opportunity to learn from it.

Roadmap: The micro lecture gives an overview of the first steps towards your own business. It provides a roadmap for starting a business and informs you about important decisions you have to make when doing so.

Download the slides

 

E-Lecture Series Business Models / Walter Ischia

This E-Lecture Series is consisting of 5 micro lectures in which Walter Ischia, founder and managing partner of MAD Ventures GmbH (Austria), will introduce different perspectives on the topic of business models. The series starts with the basics of business models, presents the business model Canvas tool and discusses the St. Gallen Business Model Navigator approach.

Intro: Introduction to the E-Lecture Series ‘Business Models’.

Business Model Basics: This micro lecture introduces the fundamentals of business models in a hands-on nutshell model and explains why they matter.

Business Model Canvas: In this micro lecture, the business model Canvas is presented as a helpful tool to get an overview, summarizing the most important aspects of a business.

Do’s and Don’ts: This micro lecture draws out how to avoid mistakes and how to achieve the best results making use of the business model Canvas tool.

Value Proposition: This micro lecture addresses market needs and how to satisfy them by finding the right target group.

Navigator: This micro lectures introduces the key findings related to the St. Gallen Business Model Navigator, drawing out different patterns of business models, showing how those can be combined in creative ways to fit the purpose of your own business.

 

E-Lecture Series Intellectual Property (IP) / Dior Baumjohann

This E-Lecture Series consists of 5 micro lectures where Dr. Dior Baumjohann, technology manager at Ascenion (Germany), talks about intellectual property generated at academic research organizations and the role of intellectual property in transferring research results to the market. The contents embrace technology transfer of intellectual property rights, the commercial potential of technology, patent basics, copyright fundamentals and the commercialization of intellectual property rights.

Intro: Introduction to the E-Lecture Series ‘Intellectual Property (IP)’.

Technology transfer of intellectual property rights: This micro lecture gives an overview of what intellectual property is, and explains the significance of IP rights in an academic setting.

Does your technology have commercial potential?: This micro lecture discusses the evaluation of the commercial potential of a technology, giving some examples. It explains what constitutes a public disclosure of an invention and when to submit it.

Patent Basics: This micro lecture introduces the basics of patents. It explains what patents and patent protections are, goes into patentability and patentability requirements.

Copyright fundamentals: This micro lecture focuses on copyrights as it relates to software programs. It explains what software is and how it can be protected by copyrights.

Commercialization of IP rights: This micro lecture explains why IP rights are necessary for the commercialization of technologies, introducing some appropriate strategies to make use of in this context.

 

E-Lecture Series Regulatory Requirements for Medical Devices / Daniel Rubisoier

This E-Lecture Series consists of 5 micro lectures where Daniel Rubisoier, quality manager at the clinical trial center in Innsbruck (Austria), gives an overview of the regulatory requirements for medical devices – explaining what medical devices are by introducing classification rules, and addressing the respective general safety and performance standards which must be met.

Intro

Introduction to the E-Lecture Series ‘Regulatory Requirements for Medical Devices’.

Medical Device / CE – Marking / intended purpose

This micro lecture explains what medical devices are and their way to the CE marking. It explains how to define the intended purpose needed in order to successfully developing medical devices, drawing out the difference to intended use.

Regulatory requirements / classification rules / general safety and performance requirements

This micro lecture informs about the regulatory requirements relevant in the context of medical devices, how to classify a medical device, and about the general safety and performance standards.

Clinical Evaluation / clinical investigation

This micro lecture leads through the processes of clinical evaluation and investigation, drawing out the difference between both.

Technical file / conformity assessment

This micro lecture briefs about the importance of the technical file, defines the conformity assessment and the connected procedure, which depends on the medical device class, and addresses the EU declaration of conformity.

Post-market surveillance, vigilance and market surveillance

This micro-lecture explains what post-market surveillance is and why it is needed. It introduces you to the benefits of the vigilance reporting system and draws out the difference between post market surveillance, vigilance and post market clinical follow-up study.