2332 KG Leiden
Social Science, Arts and Humanities (SSAH) knowledge transfer is fundamentally different to more traditional areas of Knowledge Transfer. Perhaps the more significant differences are: less emphasis, or likelihood, of formal IP (particularly patents); the long-term nature of the relationships; more complex (and often informal) exchange of value and researcher’s motivations. This has a profound effect on the nature of knowledge and technology transfer in SSAH and it is these differences that are worth exploring in order to develop SSAH-specific strategies. Knowledge transfer in the SSAH is often seen as ‘softer’ that in the ‘harder’ sciences – in this course, we hope to show that the impact can be far more profound and the tactics we use richer, more creative and more challenging.
Learning Objectives
- The main differences between knowledge transfer in SSAH, STEM & Biomedical sectors.
- Pathways to impact in SSAH;
- What success looks like;
- To identify the sources of value in SSAH opportunities;
- Recognising the value proposition and understanding why partners need us;
- How to Identify and triage potential SSAH opportunities;
- Nurturing early stage potential projects;
- To understand the diversity of revenue models from SSAH engagements;
- Models and mechanisms for engagement with public bodies;
- The nature of IP in SSAH projects;
- Knowing when to formalise relationships;
- Some models and mechanisms of engagement with for-profits;
- Strategies for public engagement;
- Why universities invest in SSAH knowledge transfer ?
- Measuring and reporting outputs – selling your success;
- Understanding academic drivers & benefits;
- Optimising the overall return to the academic and university;
- Stimulating more activity